We gave our employees a small challenge - stand in front of the camera and tell the world how you feel about Digination.
We failed. Our people misused every chance and made us look bad. So we developed a new strategy. We gave them scripts to learn and say in front of the lens. There was also a bit of a threat - Be more honest and get fired immediately (the offer applies only for today). At the end of the day, they made the right choice and still work with us.