We gave our employees a small challenge - stand in front of the camera and tell the world how you feel about Digination.
SALES REPRESENTATIVE
CONTENT SPECIALIST
ASSISTANT
HUMAN RESOURCES
PPC SPECIALIST
We failed. Our people misused every chance and made us look bad. So we developed a new strategy. We gave them scripts to learn and say in front of the lens. There was also a bit of a threat - Be more honest and get fired immediately (the offer applies only for today). At the end of the day, they made the right choice and still work with us.